Campus Hoopla (1946 - 1947) TV's First Teen Show at 75

Behind the scenes look at a Keds commercial for "Campus Hoopla", from Televiser, March 04, 1947. Image scan from worldradiohistory.com

Campus Hoopla (debuted as Campus Sugar Bowl***)                                                                                        Aired: December 27, 1946 - December 19, 1947 Fridays at 8:00pm EST on WNBT New York. Seen on NBC's Eastern stations (only 6 in 1946)

Host: Lou Little. Sports Reporter: Bob Stanton Commercial Spokeswoman: Eva Marie Saint, Soda Shop Dancers: Carleton Carpenter, various.

The Hook: (what makes the series unique) This was the first television program geared to a teenage audience on an American television network. Some sources would say this was the first children's TV program after World War II.

75 years ago today, television audiences viewed a new program that was set in a campus soda shop. The program featured teens dancing to juke box music, cheerleader performances and playing quiz games. Bob Stanton would report on high school sports. Also a talented songwriter, Stanton worked under his real name Bob Haymes (1923-1989) beginning in the 1950s.

Woolery's history claims that this series premiered over WNBT on Friday, December 27, 1946. In TV listings for that date, the program in the 8:00pm time slot is called "Campus Sugar Bowl". The very next week, the series was called "Campus Hoopla" suggesting a last-minute name change. 

The series was sponsored by the U.S. Rubber Company, parent corporation over Keds shoes. Keds shoes were among the products plugged to teens during the program. The U. S. Rubber Company also promoted other shows that may have appealed to young audiences like "Serving Thru' Science". 

From Television magazine, March 1947

Unlike a majority of programs from television's pioneering era, footage of "Campus Hoopla" has survived as part of the Hubert Chain Kinescope collection. This footage from the October 3, 1947 broadcast was uploaded to YouTube in 2019 by the "Free The Kinescopes" channel.

1947/48 Hubert Chain pre-kinescope television recordings (For the Campus Hoopla footage start at 34:40)

 

Hopefully, a descendant of a cast member may uncover behind-the-scenes home movies of this landmark series. Classic television and film actress Eve Marie Saint (1924 - present) is one of the few surviving original cast members. 

NOTES:

***The TV Listing for the premier of "Campus Hoopla" as "Campus Sugar Bowl" comes from The Daily Record (Long Branch, New Jersey), dated Fri, Dec 27, 1946 . This listing is accessible at https://www.newspapers.com/image/497437950

Woolery, George W. Children's Television, the first thirty-five years, 1946-1981, Part II: live, film and tape series. 1981. Scarecrow Press.

12 Days of Christmas (1956) - Who Was That Singing Voice?

One of the most popular videos on the Children's Media Archive YouTube Channel is "The 12 Days of Christmas" (1956). From research, this short is either a 5 minute special that aired on CBS before midnight, an episode of the Gerald McBoingBoing Show or a UPA cartoon produced for the Columbia Broadcasting System (CBS). To date, it is still unverified which one it could be. Further research suggests that this short fell into the public domain in 1984. 

One leading excellent question in the comments section is who was the singer in this short? Whoever it was had an excellent singing range. Their voice, with the animated visuals has been a part of many people's childhoods for 65 years.

Documentation of the singer has to exist, possibly in records belonging to CBS or the animation studio that produced the short.

If you have any information on this short film, and/or the woman singing the vocals please leave a comment below. You can also write archivebuilder@gmail.com with "12 Days of Christmas" as a subject.

Shirley Temple Time - A 1941 Christmas Radio Series

 

Cover to Radio Life, November 30, 1941. From American Radio History.
For the complete magazine as a PDF 

December 5 - 26, 1941 - Shirley Temple Time For Elgin (or Shirley Temple Time) was a four-episode Christmas season radio program that featured the world's most famous child star in her first regular radio series. Two of the four episodes have survived and are widely available as downloads or CDs. Each episode paired Temple with a popular Hollywood leading man. For the definitive guide to this series go to this page from the Digital Deli.

Saluting "The Old Rebel" on His 100th Birthday.

Image from Find-A-Grave. George Elliott "Old Rebel" Perry (1921 - 1980)

"Greensboro's Santa Claus". For generations of people in North Carolina as well as Virginia and beyond, that phrase may conjure memories of "The Old Rebel". This was the kids TV persona of WFMY Channel 2 reporter and host George Perry who was born 100 years ago on December 2, 1921 in Iredell County, NC. 

From the early 1950s to the 1970s, Perry was an institution with his top hat, tie and false whiskers. The Old Rebel was accompanied by Pecos Pete, Uncle Roy, Lonesome Lee and many other beloved characters. 

There are many memories of Perry to be found online at sites like TV Party, WFMY-TV, North Carolina History blogs.

The Version of "Annie" You May Never Get To See.

Tonight on December 2nd, 2021, NBC is debuting "Annie Live!", a 3-hour telecast of the Tony Award winning musical based on Harold Gray's comic strip moppet. Since "Little Orphan Annie" debuted on the funny pages in 1924, her adventures have been translated to movies, radio (remember the Ovaltine decoder from "A Christmas Story"), books, and merchandise. 

One version of Annie, which by an amazing coincidence, debuted December 2nd, 1938, seems to be lost today.

"Little Orphan Annie" (1938, Paramount Pictures) was the second big screen version of the character, the first being in 1932. 11 year old Ann Gillis (1927-2018) starred as Annie. She is best remembered today as Becky Thatcher in "The Adventures of Tom Sawyer" also from 1938. By some accounts "Annie" recieved mostly poor reviews. In an interview later in life, Gillis herself said it was "pretty dreadful". Part of the blame could be on a screenplay that derived a lot from the comic strip and radio version that was on the air at the time. The story concerned Annie's attempts to help a prizefighter in a community, with no mention of Daddy Warbucks and other elements from Gray's comic strip.

Having researched this film for years, I have found no evidence that it was screened in American theaters after 1941, was ever shown on television, or exists in any film archive. A film research peer has also shared with me that this film is lost and, if found, is now in the public domain. Adding more sadness to this story, I recall that when IMDB had discussion forums, one was posted by a relative of Ann Gillis hoping for any information leading to a copy of this movie. Sadly, like many performers from Hollywood's Golden Age, "Annie" was a part of her filmography that Gillis never saw again. 

After 83 years it is unlikely, but not impossible, that this lost version of Annie will ever resurface.

Saluting 100 Years of Children's Radio

Sometime between October 1 and October 5, 1921, a newspaper editor named William F. B. McNeary climbed a 15 ft ladder, entered the rooftop radio studio of station WJZ in Newark, New Jersey and read a bedtime story by writer Josephine Lawrence over the microphone as the "Man In The Moon". This was the beginning of the first radio series constructed specifically for children. Childhood has been tremendously different ever since.

Today 100 years later children have access to more hours of broadcast and streaming media than they could possibly consume in a lifetime. Yet it all started with one program over the radio. In reflection of this milestone, more histories of pioneering radio and television juvenile series will be explored in future blog posts and videos from the Children's Media Archive.

From The Archives: A Quiz Kids Radio Postcard

Above and below is a front and back view of a vintage postcard from the classic radio series "Quiz Kids" (1940-1953). Dated some time in the 1940s, this postcard was a special Christmas gift from my wife.